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EQUIP EVENT

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Nom de l'entreprise (obligatoire)

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EQUIP EVENT

Texte de présentation de l'entreprise (obligatoire)

…

Equip Event est une société de vente et de location de matériel événementiel qui intervient en France et à l’étranger pour agencer les stades, gradins et tribunes, salles de conférence et de réunion, les scènes de spectacle, les théâtres, les cinémas…

Elle propose une gamme de service complète pour l’étude, la conception, la fabrication et l’installation comme les sièges de gradin, sièges d’auditorium, banquettes de théâtre sur-mesure, fauteuils de cinéma, tribunes, podiums et scènes, housses de siège sur mesure.

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Verbatim de la personne qui témoigne (obligatoire)

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« Une commande de 64K€ en Allemagne avec un ancien client qui nous avait oubliés ! »

Nom et prénom de la personne qui témoigne (facultatif)

Nicolas Bilbaut, Responsable Export
Nicolas Bilbaut, Responsable Export

Visuel (facultatif - 713x401px)

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Description (facultatif)

…

Vous êtes exportateur, quel fut l’élément déclencheur de votre démarche à l’international ?

Equip Event a remporté ces dernières années, des appels d’offres d’aménagement de stades de sport en Afrique et en Angleterre ; cela nous a confortés dans l’idée que nous avions un marché à l’export, qu’il fallait développer activement.

Quelles ont été les destinations ciblées et pourquoi ?

Nous avons ciblé des pays européens (Allemagne et Suisse) pour nous concentrer sur des marchés proches géographiquement, mais aussi pour leur potentiel. Le foot en Allemagne, c’est tout de même une institution ! et le caractère Premium de nos produits nous a paru intéressant pour les clubs suisses, sponsorisés par des banques soucieuses du confort de leurs VIP.

Vous avez fait appel à la Team France Export, comment vous a-t-elle accompagnée ?

La Team France Export nous a accompagnés en nous proposant une démarche progressive, adaptée à nos capacités et à la période Covid ! Nous avons commencé par travailler sur un plan d’actions export réaliste et chiffré ; ensuite, nous sommes passés à l’action commerciale avec de la prospection par les chargés d’affaires de Business France et une participation à un salon spécialisé en Allemagne. Il ne nous reste plus qu’à faire grandir les jeunes pousses clientes en Allemagne et en Suisse… un peu de travail pour nous !

Quel a été l’impact (RoI) de cet accompagnement ?

Concrètement, une commande de 64K€ en Allemagne avec un ancien client qui nous avait oubliés ! Nous avons aussi un fichier de prospects allemands qualifiés à travailler dans les prochains mois et nous sommes en discussion avec un agent commercial qui va nous permettre d’être présents plus efficacement sur le marché allemand.

Nom de la structure accompagnatrice (obligatoire)

Equip Event
Equip Event

Description de l'organisation ou de son action dans ce cas précis (obligatoire)

…

Equip Event est une société de vente et de location de matériel événementiel qui intervient en France et à l’étranger pour agencer les stades, gradins et tribunes, salles de conférence et de réunion, les scènes de spectacle, les théâtres, les cinémas…

Elle propose une gamme de service complète pour l’étude, la conception, la fabrication et l’installation comme les sièges de gradin, sièges d’auditorium, banquettes de théâtre sur-mesure, fauteuils de cinéma, tribunes, podiums et scènes, housses de siège sur mesure.

Nous contacter

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Published by Martine Joly

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…L’IMPACT (RoOI) DE CET ACCOMPAGNEMENT

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